Breaking from Tradition: SB One Bank Reveals a Modern LookAugust 2019
When Sussex Bank and Community Bank of Bergen County merged to form SB One Bank in 2018, a major rebranding strategy was implemented, a key element of which was creating a new look for its banking centers.
Serving as a prototype design for future renovations, the first branch to open after the merger is located at a luxury condominium complex in Weehawken, New Jersey. A community celebration and ribbon-cutting ceremony took place, opening the doors of SB One Weehawken to reveal a modern interior in stark contrast to standard banking design.
Traditionally, customers and bankers are often separated by walls, windows or counters, the new design concept evokes a sense of intimacy and privacy, particularly for customers dealing with higher level needs. The space also features a polished color palette and luxurious accents.
DMR Architects was slated as the designer for this project and chose Lumetta’s Drum L2 34” Pendants in MT White as the luminaires that would best support the bank’s vision of an Integrated Banking Experience.
“The design intent was to create spatially secluded areas where customers could feel comfortable and private. The Lumetta Pendant’s bold shape, size and depth assisted in defining these areas.” –Arlenis Cepeda, Project Architect
Recent research suggests that customers are beginning to prefer the in-person experience over the virtual and are returning to their local banks. With design like this, who can blame them?
Enterprise Lighting Sales is the preferred agency for this project.
Images: William Neumann Photography